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A managed fund (or mutual fund) is a pooled investment vehicle—it combines money from multiple investors and purchases assets chosen by a professional manager. Pooling funds with other investors allows you to access professional managers, who in turn can put your money in varying asset classes which may be difficult for you to invest in directly. This approach may also diversify your risk, for example, if one asset class dips another will be there to pick up the slack.

The first managed fund was established in 1774 in the Netherlands. Known as Eendragt maakt magt—Dutch for ‘Unity Creates Strength’—the fund was created with the sole purpose of providing investors with smaller amounts of capital than institutions, thereby providing an opportunity to diversify and invest . This principle endures today with many managed funds offering retail investors the ability to pool their funds, and, under the aegis of professional managers, discover opportunities that were previously out of reach.

Following in the footsteps of the Dutch, Australia’s first managed fund opened in 1936. Taking as its motto ‘For Security’, it sought to provide Australians with a vehicle through which they could diversify their investments and earn a stable income. These days funds are even more accessible. The barriers to entry are lower. There are many points of access and a multitude of different investment types to choose from . And the scale of the industry has grown exponentially since its humble beginnings in the Netherlands.

In Australia, a key boost for the industry has come in the form of compulsory superannuation. Unless your superannuation is self-managed, it is likely that your account is held in a managed fund. Globally, Vanguard and BlackRock have emerged as the first pick in the fantasy football investing team, becoming goliaths of the industry with a focus on passive investing.

There are many reasons why investing in managed funds may help you achieve your financial goals.

A crucial benefit of managed funds is the ability to easily diversify your portfolio. Managed funds allow you to invest small amounts of cash across several funds and gain exposure to asset classes that may be difficult to directly access. This is one of the main reasons a managed fund may be a suitable first investment.

Managed funds allowed investors to access an investment vehicle run by a well resourced team dedicated to making calculated decisions about which asset classes, markets and sectors to invest in and when.

Pooling your cash with other investors may give you exposure to previously inaccessible opportunities and allows you to diversify your portfolio over potentially thousands of shares instead of individual equities.

Managed funds are professionally managed. This means that there is a professional team monitoring your investments and making decisions on your behalf. The responsibility to select investments is outsourced to a team that is focused on meeting the objectives outlined in the fund’s mandate. This frees you up to focus on constructing a portfolio that will help you achieve your long-term goals. We will talk about how Morningstar analysts assess the quality of the professional management a little further on.

Funds are convenient. After the initial application process or investment, there are few other steps to take to manage your investment, especially if you choose to reinvest your distributions (income that is paid from the fund at set intervals). Your fund should issue you a tax statement shortly after the end of financial year that will outline your tax obligations. Convenience is a key advantage for investing in funds. with automatic deposits generally available to enable you to set the amount and frequency of additional investments.

However, this may not be convenient for everyone. There is a lack of control over your investment and all decisions are made on your behalf. To make matters a little worse, it is an industry standard to disclose only the top 5 (or top 10, if you’re lucky) holdings in the funds. This lack of visibility and control is a disadvantage that investors in direct equities don’t face. They can view their portfolio in its entirety and execute trades when they please.

Fees can have a large impact on your investment returns and your ability to meet your financial goals. Fund costs can vary drastically depending on the management and investment style. Understanding the fees you are paying for the management of the fund is crucial.

Performance is not guaranteed. Some assets (such as high interest savings accounts, bonds and annuities) have fixed returns that add a level of certainty to your investment outcome. Managed funds do not offer guaranteed performance and returns can vary greatly, making it difficult to predict investment or income.

Although a large advantage of managed funds is taxation and consolidated reporting, tax itself can be an issue, especially in Australia. You’ll be taxed on the gains made from the manager selling individual holdings, regardless of whether you decide to withdraw from the fund.

Buying a managed fund is a lot like going in on a group gift or joining a co-op, allowing investors to combine their cash and buy the expertise of a professional stock picker. By pooling their money together, managed fund investors can invest in a much broader range of stocks or bonds than they could if they were trying to go it alone – either because it would be too expensive, or certain assets are not available for sale to individual investors.

Want some help? Ask your adviser

If you feel unsure about the process or want some help selecting the right fund for you, a financial adviser can help you select the right options to help you achieve your personal investing goals.

Financial advisers often use a digital investment platform to organise their clients’ investments and purchase managed funds. Asset managers create funds which are sold via these platforms.

The advantages of working with an adviser are clear: You have someone helping you make sometimes complex financial decisions, taking care of paperwork for you, monitoring fund performance, and encouraging you to stick to your investment time horizon instead of cashing in for an around-the-world jaunt or bailing when the market crashes.

However, this service isn't free. If you work with an adviser, you'll have to pay a fee, either a fixed amount based on hours worked, or a percentage of your invested money.

Be aware that managed funds recommended by an adviser will be part of their approved product list and purchased via the platform the firm uses. This means that if you want to buy a fund which doesn't appear on the list, or via the selected third-party platform, the adviser may have trouble assisting you in purchasing it.

Another challenge is finding an adviser with whom you work well, and understands your risk tolerance and financial dreams. It is also important to find one who matches your appetite for involvement – do you want to totally outsource, or find an adviser who is willing to take the time to teach you about investing and your portfolio?

Go it alone – direct investment

If you find yourself with the time and inclination to take total control of your investments, you can choose to go it alone without the help of an adviser. While DIY investing can be rewarding, it is not a simple process.

Buying units in a managed fund can be done directly via a paper application form – this means downloading the form via the asset managers website, printing it, filling it in, signing it and sending it via snail mail.

The forms themselves are also a challenge. Details required include personal details – name, age, address, the provision of identification documentation – drivers' licence, passport, taxation information, and the provision of signatures and declarations.

All copies of identification documents you provide must be certified a person authorised to do so.

In terms of payment, while there isn't a standardised process, most asset managers accept cheque or direct credit transfer.

Some asset managers allow investors to apply to invest online, but after you've filled it out online you need to print, date and sign it, and send it back. Newer direct to consumer products are fully automated, using digital processing and verification to speed up the application process.

But, there are several advantages to going it alone. Firstly, you won't have to pay an adviser for making the purchase on your behalf – or, which can be more galling, in times when there is no trading activity. Secondly, doing it yourself means you'll be afforded complete transparency and knowledge of your transactions and holdings.

With numerous managed funds domiciled in Australia, the task of choosing a fund your portfolio can be intimidating.

It's tempting to visit a website like Morningstar and just pick the top performing fund. But while performance is important, there are other things to consider when selecting a fund. You need to make sure you pick one which suits your investment goals, portfolio and personality.

Here are five questions to consider as you approach the marketplace of managed funds. These are based on the five pillars that Morningstar analysts themselves rate a fund on; known as the ‘five ps’.

PEOPLE: Who is running the fund?

Typically, an investment management firm is made of two key groups of people – portfolio managers who make investment decisions, and a team of research analysts who provide research and input to the portfolio managers. Each analyst will usually have a specific sector expertise such as consumer or healthcare stocks, or regional knowledge. In some funds there may be more than one portfolio manager operating a collegiate approach, in others, often smaller mandates, there will be a sole fund manager.

One person can change the course of history, or the direction of a fund. It's important to know who calls the shots – and how long they've been doing it. Delve into the manager's history to see how they've done during times of volatility, such as the 2008 downturn. While not essential, it's a good sign if the manager who founded the fund is still the one in charge. Look for someone you think you can trust to manage your money, and whose investment philosophy you believe in.

PROCESS: What is the investment strategy?

The types of assets a managed fund invests in gives us a clue about risk and performance. Are they investing in stocks, bonds, both? In Australian equities, developed markets, or emerging markets? Big companies or small companies? These asset classes and regions each have different characteristics and you should expect them to perform differently.

Each fund's investment strategy is important to deciding whether the fund is right for you and your investing personality. Some managed funds take a growth approach, loading up on high-priced companies that are growing quickly, or a value approach, favouring stocks with lower earnings prospects but cheap prices. Others use a broadly diversified portfolio with hundreds of holdings, while others focus in on just a few dozen names known as a concentrated portfolio.

The best way to familiarise yourself with a fund's strategy is by reading their product disclosure statement. Make sure you're comfortable with the risk level, volatility and the approach. Each quarter you should also get a feel of how the investment management team is feeling about the market, and how they intend to position the portfolio.

Remember, before you invest you should consider how the fund fits into your larger portfolio. And consistency is key. Inconsistency costs you cash.

PRICE: How much does the fund charge?

Managed funds aren't free. That's because there is a team of people managing your money –researching, analysing and picking stocks. You should pay for professional management if you need it but remember every dollar you give to fund management is a dollar you take away from your own return.

So how can you discover whether you're paying too much? Pay attention to the fund's ongoing fees which will be listed on their product disclosure statement. Compare how the fund's fees compare with other similar funds.

PERFORMANCE: How has the fund performed?

If you're shelling out for an active management, you expect the fund to deliver a good return. However, it's not always useful to turn to a 'top performing funds' list for direction about who to invest in. While most people would assume a fund which returns 10 per cent is better than a fund that returned 5 per cent, that's not necessarily the case. The fund that gained 5 per cent may have beaten competing funds that follow the same investment style, while the 10 per cent fund may have lagged its direct competitors.

To really get a sense of how well a fund is doing, put the fund's returns into context. Compare the fund's returns to the appropriate benchmark – to indexes and to other funds that invest in the same types of assets with the same investment style.

PARENT: Who is the asset manager?

A managed fund's parent company is a lesser known but an important component of success. A parent company is the asset management firm. It's important because the quality of the parent company will give you a good indication of the strength and integrity of the people running the money.

A good parent company is one which retains and has a diverse staff and rigorous internal processes. They are willing to close the funds to new money when they grow too big to execute their strategies effectively – and merge those which have grown too small to deliver. An as investor, you want a company that emphasises good employee culture, drives down costs, provides stability and puts investors first.

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